We live in the information age. No doubt about it. The basis for this claim: 8 in 10 own a high tech gadget. But it’s not the ownership of laptop computers, smart phones, and tablets that is a phenomenon, it’s the discovery of a new need: Wireless.
You can rest assured, Pew Research Center did its homework when collecting this information. But to whom do we attribute this need for anytime, anywhere, wireless access to information?
Geeky little engineers with instructions (or heart transplants) from marketers are using product & distribution strategies to create a wireless movement. It’s a movement that has people walking into telephone poles, driving through red lights, and completely ignoring other people in the room.
That trance-like attention to the web will change the landscape of advertising. Consequently, marketers not only created the need, but they will reap its lucrative benefits.
In a digital age where time and mobility is money, marketing revenue is shifting from traditional ad mediums like TV, radio, and especially newspaper, to the Internet. But this is just the beginning…
Companies are already fighting tooth and nail for the best web ad locations & tactics.
No longer is Internet marketing a simple banner ad. In fact, the landscape of Internet marketing is only now being forged. Internet advertising is already the most sophisticated but yet least pioneered frontier of advertising.
Disciples of marketing: Now is the time to get on board the train to Internet advertising.