Tag Archives: Internet Marketing

SEO – It’s not magic – Video tutorial for WordPress

Search engine optimization is essential for every business’s website. Higher search rankings directly lead to increased traffic; ultimately leading to higher profitability and awareness.

Most web developers are skilled enough to execute SEO essentials. But to a developer, whose time is money, SEO is often last priority when faced with the opportunity to move on to another project. Ultimately too often business owners explicitly trust their web developer to launch a website – and never realize how the developer has cut corners on SEO. Turning to an SEO “expert” is often like the searching for wizard of Oz. SEO experts pretend there is some mystery and wonder behind their tactics – pretending that by virtue of being their client your site is “optimized.”

SEO is not magic. It’s not rocket science, either.

There are lots of tactics to improve your site’s ranking – with varying levels of effectiveness and difficulty. One of the MOST simple and important steps of SEO is defining your META tags.
This coding is often lost with a CMS like WordPress, because the real beauty of WordPress is the user’s ability to move beyond the laborious task of learning, typing, and retyping lines of code. But defining your site’s META tag is free, effective, and I’ll show you exactly how to do it:

Get the Flash Player to see this video.

As you can see in the video, this SEO essential is as easy as placing the following text in the header.php file located in your WordPress site’s theme directory:

< meta name=”description” content=”Business thought for consideration from Steven Rydin.” />
< meta name=”keywords” content=”steven rydin, business strategy, business tactics, financial markets, seo, marketing” />

Here is a link to Bluefish, the free HTML editor.

For help with this and other SEO projects, please contact me

How media social is your business?

Many businesses rely on making personal connections to build their revenue. Often, a firm handshake and a steady gaze is the only way to really trust someone you are doing business with. But times are changing, is your business adopting social media?

Do you trust Amazon? Apple? I bet you have never met Steve Jobs.

These companies formed a relationship with me through customer relationship management (CRM). A common buzzword in marketing and academia- I often hear a disconnect between theory and execution.

So this isn’t an article about how you should be “doing” CRM. Let me show you three quick ways to reach out and connect with your customers through social media:

1. Facebook Social Plugins – Are used to integrate your Facebook fan page into your website. Inspire comments on FB about your products, feature faces of your fans + more. This link will get you started.

2. Twitter “Tweet” Buttons – Let your customers broadcast your products or service on Twitter. With some├é┬áingenuity, you can also broadcast what you are saying on Twitter, or even let people sign up to follow you.

3. Mailchimp – Is a great way to send beautiful full color email campaigns to your clients. Just upload your contact database, design your letter, and send.

Embracing tools like these is imperative; especially in the new market, where lifetime relationships are formed electronically.

The wireless movement shifts ad revenue to web

We live in the information age. No doubt about it. The basis for this claim: 8 in 10 own a high tech gadget. But it’s not the ownership of laptop computers, smart phones, and tablets that is a phenomenon, it’s the discovery of a new need: Wireless.

You can rest assured, Pew Research Center did its homework when collecting this information. But to whom do we attribute this need for anytime, anywhere, wireless access to information?


Geeky little engineers with instructions (or heart transplants) from marketers are using product & distribution strategies to create a wireless movement. It’s a movement that has people walking into telephone poles, driving through red lights, and completely ignoring other people in the room.

That trance-like attention to the web will change the landscape of advertising. Consequently, marketers not only created the need, but they will reap its lucrative benefits.

In a digital age where time and mobility is money, marketing revenue is shifting from traditional ad mediums like TV, radio, and especially newspaper, to the Internet. But this is just the beginning…

Companies are already fighting tooth and nail for the best web ad locations & tactics.

No longer is Internet marketing a simple banner ad. In fact, the landscape of Internet marketing is only now being forged. Internet advertising is already the most sophisticated but yet least pioneered frontier of advertising.

Disciples of marketing: Now is the time to get on board the train to Internet advertising.