Tag Archives: WordPress

Website Setup – Page 2 of 2

Step 3- Email

Do NOT be that business with a joedirt@yahoo.com email address. It isn’t professional. Now that you have your server up and running, it’s time to manage your email. A Google Apps setup is arguably the most reliable and cost effective email setup.

DNS records connect domains to web servers and email servers. There many types of DNS records, but the most popular are A (hosting), CNAME (sub-domains), MX (email), and TXT (general information / verification).

Once you create an account, you need to verify ownership before you are ready to receive email.

VIDEO: Email configuration for Google Apps with Godaddy DNS management.

Step 4 – Content Management

Now, with your server should be running and email deliverable at your domain, it’s time to get down to building a website. As you know by now, there are lots of free or low cost services on the internet that allow people to build a website. Most cheap hosts have cheap website builders that use pre-configured but somewhat customizable content managers.

And most of these website building services are terribly disappointing.

Thanks to open source, if you have a web server, you have some better alternatives – whether you are building a blog, a business website, or even an commerce site. So find an open source CMS that suits you, and then get it loaded on your server. It will save you time and money, while giving you loads of freedom to customize that paid CMS systems don’t afford you.

VIDEO: Setting up a LAMP server on Rackspace Cloud Sites

SEO – It’s not magic – Video tutorial for WordPress

Search engine optimization is essential for every business’s website. Higher search rankings directly lead to increased traffic; ultimately leading to higher profitability and awareness.

Most web developers are skilled enough to execute SEO essentials. But to a developer, whose time is money, SEO is often last priority when faced with the opportunity to move on to another project. Ultimately too often business owners explicitly trust their web developer to launch a website – and never realize how the developer has cut corners on SEO. Turning to an SEO “expert” is often like the searching for wizard of Oz. SEO experts pretend there is some mystery and wonder behind their tactics – pretending that by virtue of being their client your site is “optimized.”

SEO is not magic. It’s not rocket science, either.

There are lots of tactics to improve your site’s ranking – with varying levels of effectiveness and difficulty. One of the MOST simple and important steps of SEO is defining your META tags.
This coding is often lost with a CMS like WordPress, because the real beauty of WordPress is the user’s ability to move beyond the laborious task of learning, typing, and retyping lines of code. But defining your site’s META tag is free, effective, and I’ll show you exactly how to do it:

Get the Flash Player to see this video.

As you can see in the video, this SEO essential is as easy as placing the following text in the header.php file located in your WordPress site’s theme directory:

< meta name=”description” content=”Business thought for consideration from Steven Rydin.” />
< meta name=”keywords” content=”steven rydin, business strategy, business tactics, financial markets, seo, marketing” />

Here is a link to Bluefish, the free HTML editor.

For help with this and other SEO projects, please contact me