Gathering primary research about your organization is priceless. Good organizations conduct research. Great companies do it often.
How closely are you listening?
Every business owner has three goals for research:
1. Get the maximum number of responses
2. Get real-time feedback
3. Do it all for free
Right now Google is the only service to meet these criteria (to the best of my knowledge). One of my professors asked me how to do this, so in response:
Step-by-step instructions for conducting unlimited free research:
Get a Google account.
Tip: Use an HTML email to send the link. Here are some sample HTML templates from Mailchimp for a professional look.
When you are satisfied, close the questionnaire by unchecking “accepting responses” in the form tab.
Now export to excel. Analyze. (Or send to a geek who can analyze for you.)
If you want to make the survey even easier to access, embed it in your website. This will make an easier destination for traffic to find & complete your questionnaire: Ex. www.yourdomain.com/survey