Many businesses rely on making personal connections to build their revenue. Often, a firm handshake and a steady gaze is the only way to really trust someone you are doing business with. But times are changing, is your business adopting social media?
Do you trust Amazon? Apple? I bet you have never met Steve Jobs.
These companies formed a relationship with me through customer relationship management (CRM). A common buzzword in marketing and academia- I often hear a disconnect between theory and execution.
So this isn’t an article about how you should be “doing” CRM. Let me show you three quick ways to reach out and connect with your customers through social media:
1. Facebook Social Plugins – Are used to integrate your Facebook fan page into your website. Inspire comments on FB about your products, feature faces of your fans + more. This link will get you started.
2. Twitter “Tweet” Buttons – Let your customers broadcast your products or service on Twitter. With someÂ ingenuity, you can also broadcast what you are saying on Twitter, or even let people sign up to follow you.
3. Mailchimp – Is a great way to send beautiful full color email campaigns to your clients. Just upload your contact database, design your letter, and send.
Embracing tools like these is imperative; especially in the new market, where lifetime relationships are formed electronically.